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How to do Social Media Marketing for your Essex County, NJ Business

Local Search for Social Media Marketing for Essex County, NJ

Social Media Marketing has exploded since the rise of Facebook, Instagram, Twitter, Google Business Profile - GBP (formerly known as Google My Business - GMB), LinkedIn and many others. Due to the popularity of these platforms, it is important and is encouraged to take advantage of these platforms to market your business to new potential customers and existing customers alike. One of the key reasons why it is important to do Social Media Marketing is because you want your existing customers to remember you exist and for new customers to find your business.

Social Media Marketing can be used in a variety of different ways. You can use it to communicate with customers who are looking for answers to their questions, tell your customers about a sale you are having, tell customers whether or not you will be open on a particular holiday or not. There are a plethora of different uses Social Media Marketing can have for an Essex County NJ business. This is why it is important for businesses to take the step into the digital realm. You could have a very nice business in your town, but if no one knows you’re there, then you’re as good as invisible to them.

How to Start Using Online Marketing for Your Essex County, NJ Business

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The world as we know it has changed drastically since the beginning of the Digital Revolution which brought about Online Marketing, SEO and Social Media Marketing activities. This is true for activities we do in our personal life and at work. But, this even seems to be more true and crucial for businesses to thrive, survive, and prosper. This includes any businesses located in Essex County, NJ area.  There are so many people using the Internet that it makes perfect business sense for businesses of all kinds to be in this space, as well. In this article we are going to discuss how to get started with the opportunities of online marketing in Essex County, NJ. This includes using Internet Marketing, websites, marketing videos, and Social Media communication platforms to reach your audience, market or customers, especially if they are located in Essex County, NJ and surrounding areas.

There are so many different avenues and activities that can be utilized for your online marketing goals that it is hard to determine where to start. The best way to start is to build the knowledge you will need to feel confident that you are adopting the perfect online marketing tools, platforms and activities that will best suit your particular Essex County, NJ business. Let’s first look at a list of some of the most popular, essential, and basic online marketing activities.

These online marketing activities are the basis of where any business or organization can first start in online marketing for the geo-targeted localities surrounding Essex County, NJ areas. They include the following:

How to do Local Online Marketing for Livingston, NJ in Essex County, NJ

Local Search for Livingston, NJ and Essex County, NJ

The key success factor to local online marketing for townships like Livingston, NJ, and any town in Essex County, NJ is to first prepare a realistic and achievable set of goals for your business in your particular marketplace. So, what exactly does that mean? Well, it includes setting up a number of fundamental marketing elements that may require some preparation in research and thought.

These marketing basics are imperative to any business or organization when first getting started in local online marketing and local search for Livingston, NJ and surrounding Essex County, NJ areas. They include the following:

Livingston, NJ Business Networking Group Uses SEO & Online Marketing for Success

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Livingston, NJ 07039 – It’s agreed by many today that web sites, online marketing, SEO and using Social Media are all very important activities for success in business today. For companies, organizations, and business networking groups to prosper and grow today it is crucial to conduct Online Marketing and SEO (Search Engine Optimization) activities on an ongoing basis. This is primarily important so your organization may be found in Google’s Search Engine and satisfy Google’s PageRanking algorithm especially in Google Search Engine Results Page (SERP). These online marketing activities are of great importance to flourish in our current business environment.

Here are some digital online marketing activities that may considered to increase online marketing and sales:

1)   Local SEO Search Marketing
2)   SEO – Search Engine Optimization
3)   SEM or Pay Per Click (PPC)
4) & Video Marketing
5)   Content Marketing
6)   Google Analytics
7)   Google Adwords
8)   Google Business Profile (GBP)

What Does It Take to Build an ADA Compliant Website? Online Marketing Agency of West Orange, NJ Recognizes “International Day of Persons with Disabilities”

ADA Compliant Websites

On Friday December 3rd, Techdesigno, a web design and online marketing company, joined with those around the world to celebrate “International Day of Persons with Disabilities”, a day that works to promote and raise awareness of disability issues and mobilize support for an inclusive and accessible society for all. There are over 1 billion people worldwide that live with some form of a disability and yet only 2% of the world’s websites are accessible to them due to their disabilities.

Americans with Disabilities Act, or ADA compliance laws have been enacted several decades ago, yet many businesses and organizations still aren’t optimizing their websites to create a smooth user experience for their online audiences. But no matter the size of your business or organization, if you’re providing goods or services to the public then you should be accommodating for all people.

You may even be surprised with how many benefits there are to having a website that’s ADA compliant. Not only is following ADA protocol beneficial for the public as a whole, but it protects your business from a potential lawsuit. With only 2% of websites meeting the standards for ADA compliance, most business owners are running the risk of having a complaint or lawsuit made against their business penalizing them $150,000 for not offering an optimal accessible website design.
ADA compliant Websites improves accessibility, but having more accessible options has also proven to have a direct positive effect on public engagement. If 98% of websites aren’t optimizing their website for people with disabilities, it’s naturally limiting the traffic and number of new potential customers received by the business.