- Written by John Mitrano
How do I Migrate Universal Google Analytics to the New Google Analytics 4 (GA4) Platform for My Online Digital Marketing
Google’s Analytics 4, known as GA4, is the newest Google property for businesses to use to capture, manage, and get insights on the analytics for their online business. It’s time to learn more about the how Google Analytics and in fact, all types of analytics can fundamentally help a business better understand where they have been, where they are now, and where they need to go in terms of digital online marketing.
Why has Google rewritten their Google Analytics Property from the ground up? Well, it due to a number of different reasons. They include the fact that web browsers are implementing more security and privacy controls that will impact the traditional way data is collected. For example, the current use of third-party cookies in web browsers poses a privacy issue. Google’s mission is to further invest software development for building the next generation of Google Analytics for businesses to use with changes surrounding this digital online marketing environment.
According to Forbes, 50% of businesses say that big data, the analytics, and the metrics derived from such captured data on the web have changed their sales and marketing practices. So, more businesses are investing time, money, and energy into analytical information regarding their company and business activity online and across the web.
- Written by John Mitrano
Andrew Arce, of Techdesigno, Receives Google’s Certification for Digital Online Marketing
Andrew Arce of Techdesigno’s Digital Web Design & Online Marketing Agency also recently completed Google’s Digital Marketing Certification Program. This certification trains and educates individuals to advance further the understanding and capabilities of supporting online publicity, promotions, and marketing to West Orange and Essex County local businesses. It teaches the importance of an online presence. You want customers to know you exist. That is why Google’s Digital Marketing Certification is so powerful. It educates in many facets of Online Marketing.
Google’s Digital Online Marketing Certification teaches about the following learning points:
1) How To Best Utilize Social Media Platforms
2) How To Do Digital Marketing
3) How To Develop An Online Presence
4) How To Raise Brand Awareness
5) How To Make Your Business Searchable
6) How To Effectively Advertise
Read more: Andrew Arce, of Techdesigno, Receives Google’s Certification for Digital Online Marketing
- Written by Andrew Arce
A New South Orange, NJ Start-Up Business Owner Needed A Fast E-Commerce Website
We just recently launched a new website for one of our newest clients. This particular client needed a website in order to be able to run his business. He needed to show proof to his prospects that he indeed had a legitimate business. He called to schedule an appointment with us at our office in West Orange, NJ located in Essex County, NJ. We meet face-to-face to discuss his website requirements and discussed the best website solutions. During our meeting, the client told us, “I needed to have a website so that when a potential company or person asked what is my website address, I could immediately feel confident in giving them a professional-looking website that functioned to accept online payments, as well. He also said he wanted them to come to visit and conduct business with my CPR training company.” This was the client’s issues. He had a business, however, he needed a website not only to show potential clients, but he also needed a place where individuals could sign up for his classes and transact payments using credit cards. Here’s where we come in. We assessed his concerns, researched possible website technologies, and delivered the best solution possible.
The best solution the Techdesigno Team determined for his particular situation was quite helpful for his online business to succeed and solved multiple website concerns and online marketing goals. The website development and solution delivered the following benefits to the client:
Read more: A New South Orange, NJ Start-Up Business Owner Needed A Fast E-Commerce Website
- Written by Andrew Arce
John Mitrano, of Techdesigno, Receives Google’s Certification for Digital Online Marketing
John Mitrano of Techdesigno’s Digital Online Marketing Agency recently completed Google’s Digital Marketing Certification Program. This certification serves to train and educate an individual to further advance the understanding and capabilities of supporting online publicity, promotions, and marketing to West Orange and Essex County local businesses. These are organizations that are looking to create digital marketing campaigns, attract and engage customers, and sell products online.
Several members of the Techdesigno team are also in the process of completing the certification, as well. Google’s Digital Online Marketing Certification includes the following learning points:
1) Using online communication platforms
2) Digital marketing & publicity
3) e-Commerce, Online Storefronts, and eCarts
4) email Newsletters, eBulletins
5) Social media Marketing Platforms
6) Search Engines Optimization (SEO)
7) Display advertising, Cost-Per-Click (CPC), and Pay-Per-Click (PPC)
- Written by Andrew Arce
Livingston, NJ Deli Gets Website Redesign From Online Marketing Agency
When Eppes Essen wanted to redesign their website, they contacted Techdesigno, a West Orange digital web design agency and online marketing company to assist them. Once we received the green light to start the project we brainstormed ideas on what the site would look like. Considering the fact that Eppes Essen was a Jewish Deli based in Livingston NJ, we envisioned an elegant website with an emphasis on a variety of foods being featured all across the site. The moment we discussed online marketing strategies for that idea, we set out to implement the new design.
One of the requests that the owner of Eppes Essen wanted us to fulfill is to keep the mobile version of the website similar to their previous website. This meant that the mobile site would navigate very similarly to a mobile application. Our aim was to abide by his request and also make improvements where applicable. One such improvement that was made is the ease of access to their Social Media channels. We designed their mobile site so that everything is easy to use and navigate. One of the important aspects of the mobile site that we wanted to keep in mind is the patrons that Eppes Essen typically serves. Since their customer base is typically on the older side, we used high-contrast colors to help those with sight difficulties.
Read more: Livingston, NJ Deli Gets Website Redesign From Online Marketing Agency